Mas had become well-known in the Vancouver coffee scene, but for personal reasons, he eventually closed his shop. After a few months, the coffee bug bit again, and he invited me to brand his new little spot in a family-oriented neighbourhood in Burnaby. When it came to creating the identity and packaging labels, using Mas himself as the face of the brand felt like the perfect direction. It highlighted not only his dedication but the pride he brings to every cup he crafts. Within just a couple of months, lines were forming outside his quaint and cozy shop.
