Dressing a Brand
Igloo Baby is a boutique children’s shop in Vancouver’s South Granville neighbourhood, filled with stylish, hand-picked pieces from all over the world.
To echo the owner’s personal touch, I created a handwritten logo and a series of doodly illustrations of homes and characters from far-flung places. She’s so devoted to finding special treasures that I even snuck a tiny martian, my cheeky nod to the idea that she'd probably shop on another planet to bring back something wonderful. I also wrote the store’s positioning line: clothing for our favourite people.
Art Direction, Illustrations, and Copy Coromoto Diaz
Link Igloo Instagram
