Copperleaf provides decision analytics to companies managing critical infrastructure. With C55, a cutting-edge program, Copperleaf helps clients make investment decisions that deliver the highest value. A direct mailer campaign was developed to promote Copperleaf’s C55 software. The concept drew a parallel between the decisions that C55 can make and history's well-known geniuses.

Copperleaf provides decision analytics to companies managing critical infrastructure. With C55, a cutting-edge program, Copperleaf helps clients make investment decisions that deliver the highest value.
A direct mailer campaign was developed to promote Copperleaf’s C55 software. The concept drew a parallel between the decisions that C55 can make and history's well-known geniuses.

Art Direction 
Illustration
Copywriting
Supporting Copy – Erin Smithson

Art Direction 

Illustration

Copywriting

Supporting Copy – Erin Smithson